Short Course Series Electronic Books

A Short Course in International Business Culture describes how to develop international cultural awareness and avoid cultural faux pas. It identifies key cultural differences, explains how to read unspoken cultural signals and pinpoint conflicts and opportunities facing businessmen and women. More Info

A Short Course in International Business Ethics identifies the key ethical issues facing international businesspeople and gives the reader practical tools to use in everyday situations. More Info

A Short Course in International Contracts covers the need for contracts in international transactions, trade terms featuring Incoterms 2010, sample contract provisions, and recommendations for clearer language. Designed for both the non-attorney businessperson and practicing attorney. Newly updated with Incoterms 2010 information. More Info

A Short Course in International Economics explains the key concepts of international economics including free trade, protectionism, foreign investment, barriers to trade, balance of trade, foreign exchange, currency valuation, and world economic systems. More Info

Do you or your company possess copyrights, brands, patents, trademarks, designs, or other related rights? If so, you have great opportunities in the new global marketplace, but you are also at great risk. A Short Course in International Intellectual Property Rights describes how to protect and successfully exploit intellectual property rights internationally. The book includes sample forms, letters and contracts. More Info

Does your firm possess technological know-how, rights to a special product, production capacity or market access, but not all four? If so, it may be a candidate for an international joint venture. International Joint Ventures covers the entire process from finding your partners to negotiating, establishing and running the venture. More Info

A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying ‘the correct way’ or only following the patterns of successful companies, this book gives the reader the opportunity to learn and profit from the mistakes of others. More Info

A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide. More Info

There is truth to the adage that ‘‘you get what you negotiate.’’ Yet most businesspeople, experts concerning their product or service, don't take the time to learn basic negotiating skills. A Short Course in International Negotiating provides the foundation for successful international negotiations and describes the key skills businesspeople use to win at the negotiating table. More Info

A Short Course in International Payments describes how to use letters of credit and documentary collections, how to grant and obtain credit, and how to use cyberpayments in international trade. The book also has an excellent section on trade documentation. Newly updated with Incoterms2010 information. More Info

A Short Course in International Trade Documentation describes the documentation requirements and procedures for exporting, importing, shipping, and banking. It includes a glossary, sample documents, document checklists and an index of document requirements for the top 50 trading nations of the world. More Info